Ezine Publishing Resources || EZezine.com

So you've done it. You've started an ezine, you've got subscribers, and you've been publishing for a while. Wait! What's that ahead? It's a brick wall, and your creativity is headed straight for it!

It's not uncommon to hit burnout with any creative project. Below you will find some pointers on how to avoid burnout as well as how to ride the burnout wave when it arises.

As always, we're here to support you. If you need assistance beginning or growing your own Ezine or Newsletter, feel free to contact us.

Under Commit.
You may be all excited about your ezine at the beginning and think that you can pull off a weekly. However, a year or so into it, the burnout demon may rear its ugly head. Avoid this by under committing at the get go. If you think you have it in you to create a weekly, make it a bi-weekly or monthly instead.

Have Content Reserves.
Set aside time every month or so to create reserve issues of your ezine. This way, when you're experiencing burnout, you'll have ezine issues to call on.

Run "Special Re-run" Issues:
If you're in a bind for content, re-publish some of your hottest issues. Of course, you don't want to lean on this practice, but it's great for moments like summer breaks and what not.

Let Go Of Control.
Just because it is your ezine doesn't mean that you can't have "guest writers." Start a collection of guest content that you have permission to use and save it for a rainy burnout day.

Have Advertising Reserves.
Scrambling at the last minute for ads only amplifies your burnout. Have reserves of advertisements and affiliate programs in your toolbox.

Let Your Readers Know That You Are Taking A Break.
If you find it necessary to take a break, let your readers know. Don't just disappear; this will affect your credibility.

Use an Ezine Hosting / Broadcasting System That Allows Queuing.
Some hosting services like www.ezezine.com offer queuing. This allows you to pre-schedule your ezines for automatic sending on a date and time that you specify. Use this tool if it is available.

Do What You Enjoy.
When you launch your ezine, make sure it is a topic that you enjoy. This will help prevent burnout in the future.

Get Your Readers To Write Your Content.
It's OK to survey your readers about relevant topics and then present their responses as content. Just don't lean on them.

About The Author

Lisa Micklin is the co-founder of EZezine.com and the moderator/hostess of the Ezine Publishing Cafe.

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